OUR STORY

EcoDhra emerges from a profound desire within our team to foster a community where sustainable living is not just a choice, but a way of life that uplifts both people and planet.

‘Eco’ symbolizes our commitment to eco-friendliness, while ‘Dhra’ represents our connection to the earth, echoing the Sanskrit word 'धरा' meaning earth. Our name embodies the intrinsic bond between humanity and nature, emphasizing their interdependence. Throughout India's rich artisanal heritage, the environment has served as a muse, inspiring creativity and sustainability. Our traditional craft techniques have long embraced principles of upcycling, material optimization, and waste minimization.

At EcoDhra, we embark on a transformative journey by upcycling waste plastic into exquisite handcrafted products, utilizing traditional Indian crafts like Charkha (spindle) and Handloom. These fabrics are meticulously handwoven by women and youth from humble backgrounds, infusing each creation with stories of resilience and empowerment. Our mission is to innovate and offer sustainable alternatives that blend timeless craftsmanship with contemporary designs.

Our commitment to sustainable development revolves around three core pillars:

Our Planet: Climate change presents one of the greatest challenges of our time, and at EcoDhra, we take ethical and sustainable practices seriously. We source waste plastic from organizations dedicated to large-scale waste collection and from conscientious consumers who donate their household plastic. We ensure responsible water usage during the cleaning process and repurpose any fabric wastage to minimize environmental impact. Our "closing the loop" philosophy emphasizes product repair and recycling to extend their lifecycle and reduce waste.

Our People: The heart of EcoDhra lies in its diverse team, each member contributing their unique perspective to our collective vision. We are dedicated to empowering individuals and communities, fostering economic opportunities, and enhancing mental well-being. Through skill-building initiatives, we strive to uplift those from less privileged backgrounds, offering them avenues for self-reliance and growth.

Our Communities: Giving back is integral to our ethos. We actively engage with the communities where our artisans reside, implementing empowerment programs and initiatives that bring about positive change. Our mission is to honor India's artisanal legacy and provide a platform for creativity and expression, enriching lives and communities along the way.

We invite you to embrace EcoDhra not just for its products, but for the values they embody—a commitment to sustainability, empowerment, and a brighter, greener future for all.